Ad // Campaign For Carl Hansen and Son
As a proud manufacturer of furniture designed by Hans J. Wegner, Carl Hansen & Son is happy to continue a tradition of celebrating the late designer’s April 2, 1914 birthday with a limited-edition release of his iconic Wishbone Chair. For 2020, the Wishbone Chair takes a darker turn, as its elegant frame is reimagined in a glossy navy blue finish.
The CH24’s striking new color was carefully selected in close collaboration with the London-based designer and creative director, Ilse Crawford, and her multidisciplinary practice, Studioilse. The deep, moody shade of navy and the high-gloss finish were both inspired by Wegner’s long-standing fascination with the Asian design history and craft.
“The blue refers to the color, which has been so much a part of Chinese culture: from the blue and white china that obsessed the world for so many centuries, to the dark blue of indigo textiles,” says Crawford, “While the high gloss finish references the traditional Chinese lacquer finish.”
Originally conceived in 1949 and produced from 1950, the Wishbone Chair was the first of five chairs that Wegner designed for Carl Hansen & Son. Today, the chair is still made in Denmark, at Carl Hansen & Son’s factory on the island of Funen. Today, on Wegner’s birthday, and each year, Carl Hansen & Son celebrate with the world by unveiling a special version of the Wishbone Chair available only for the rest of April. Elm ,ancient oak, walnut with a deep red seat in leather have been some of the previous birthday editions.
When it comes to chairs I feel I can never have too many, it is just a matter of convenience. I usually rotate my chairs from free seating in the living room, to become office chairs, to dining chairs, to hallway chairs. It is one of the reason I dont mind having one chair of a set since I am perfectly happy having different ones in my dining table. I used the birthday Wishbone Chair in various locations around my space to photograph it and show exactly what I mean by this. With its comfortable seat it can be a great office chair, in the living room it can stay conveniently out of the way or be the center of attention as an extra seat. Scroll down for more photos and details, and happy birthday Hans J Wegner !
Each limited-edition chair features a small brass plate engraved with Hans J. Wegner’s signature and date of birth, discretely placed inside the chair’s frame. Every chair is also accompanied by a certificate of authenticity.
Available for purchase from authorized Carl Hansen & Son dealers, as well as from Carl Hansen & Son Flagship Stores from April 2nd, 2020 and throughout the month.
Photography and Styling by Katerina Dima