Colors : Devine 12083 and Tildøs 1024
This morning I attended the Jotun Lady press presentation that unveiled this years color card, one that is definitely going to inspire and influence 2019 color trends.
‘Home is the living story of who we are, told in the objects and colours we fill it with’
– Lisbeth Larsen, Global Colour Manager at Jotun
Home is an expression of identity, is one of the few places we can authentically express who we are, it is an anchor in our everyday lives. These observations are the founding ideas behind the Jotun Colour Card 2019. This year’s card – titled Identity – explores the colours that characterise and reflect modern urban lifestyles around the world.
To illustrate how different colour combinations can be employed to communicate different identities, Jotun has identified three distinct, globally resonant themes, each describing an individual mindset and way of living – the story of an individual, told in colour. However, you will find some colors are in two Identities, or even all 3. This is because the core of all Identities is the same, our home, calm, refined and raw at the same time. I will be choosing photos to demonstrate colors best suited for every Identity below, even though they might not quite strictly belong there.
CALM
Soft, light neutrals and warm, subtle contrasts.
The calm identity prizes meaning above quantity in the things they surround themselves with, revelling in the almost-Nordic simplicity of their space. Their home is a refuge of clean, easy living and a place of peace, a Zen sanctuary given character through a handful of choice artworks or objects that carry deep personal significance. Nothing is superfluous; there is no room for clutter. Everything has a place and a reason to be in it. The image above belongs to the Calm identity. Some more examples follow below.
Color : Comfort Grey 12078
Color : Devine 12083
Color : Soothing Beige 12075 (Minerals)
Color : Varmgrå/ Soft Grey 0394
Color : Space 10678
REFINED
Sense-stimulating greens and yellows, given depth with different textures
The refined identity is that of the modern-day curator: discerning, considered and interested in intriguing juxtapositions. Their home is dotted with a seemingly eclectic collection of art and artefacts, vintage pieces and contemporary design, all carefully positioned in order to acquire new meanings in their relationship with one another. This home is a personal gallery – a dialogue between colour and object whose whole is greater than the sum of its parts. Examples follow below.
Color : Modern Beige 12076
Refined Color : Treasure 7628 combined with Calm Color : Comfort grey 12078
Color : Refresh 7627
Color : Northern Mystic 7613
RAW
Sense-stimulating greens and yellows, given depth with different textures.
The refined identity is that of the modern-day curator: discerning, considered and interested in intriguing juxtapositions. Their home is dotted with a seemingly eclectic collection of art and artefacts, vintage pieces and contemporary design, all carefully positioned in order to acquire new meanings in their relationship with one another. This home is a personal gallery – a dialogue between colour and object whose whole is greater than the sum of its parts.
Color : Organic Red 20120 and Varmgrå/ Soft Grey 0394
Color : Senses 2024 (Minerals)
Color : Peachy 12074
While at the press presentation today I managed to shoot a few photos, the colors are not perfectly represented due to lighting conditions, but I thought you might like a peak inside Jotun Lady´s presentation for this years color card!
I hope you will also be inspired by this years colors, and that you will use them to transform your home in a place where you can authentically express who you are!
Photography from the event by Katerina Dima
All other photos are courtesy of Jotun Lady /Styling by Kråkvik & D´Orazio / Photography by Line Klein.
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