While yesterday I was writing about my favorite Aesop products, luck had it today I stumbled upon the new Aesop store in London in Westbrourne Grove. London already has several Aesop stores, but this one is quite special. Going back to working with local artisans and designers who shared an ethos which complimented the brand and could assist with the brand’s awareness within the east end, Aesop founder David Paphitis looked to Gareth from Gareth Neal Furniture to design the shelves and the furniture. Him and his team designed the overall look of the store with rough cut lumber shelving and used their CNC cut and groove technique to create the point of sale in what was an unassuming building on Red Church Street.
Personally I find the new petite store absolutely captivating, a real jewel for the neighborhood that reminds so much of pink doors and abundant romance. Next time I m in London, I will be definitely dropping by for photos and shopping!
Photos © Malo
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