Oslo Design Fair Autumn 2018 - Trends and Identity

January 26, 2018

Oslo Design fair opened its doors again, and this time around in my opinion the trend exhibitions and the talks at the center stage were one of the best till date. Unfortunately I was sick and couldn’t attend the opening day ( with guests such as Jonas Bjerre-Poulsen from Norm Architects and Stockholm based stylist and designer Annaleena Leino) but I did make it yesterday just in time to hear Rosa Park being interviewed in the main stage. The co founder and editor in chief of Cereal Magazine and Cereal guides ( her husband being the other half) , was not only very inspiring talking about identity in social media but also very humble about Cereal and its enormous success. Cereal is one of my favorite publications and I know there is so much the future is holding for this talented duo, I can’t wait to see it realized.

Speaking of talented individuals, one of the things I was really excited to see at the fair was the Identity stand by Annaleena Leino ( photo on the top of the post and above). Annaleena is known for her minimalistic style, and here, inspired by the fairs theme she illustrated how she works with identity and personality in interior. There are so many details I loved, however one of my favorite pieces where the sculptures by artist Kristiina.

The trends exhibition styled by Kirsten Visdal was also my favorite till date. The theme was Identity through the four trends of Androgynous, premonitions, floral and chlorophyll. With stylist Per Olav Sølvberg as creative partner, the tendenses were presented in four different experience zones. Soft harmonious palettes are accompanied by clear contrasts and exiting patterns, while safe natural materials meet high-tech with new, playful results. The exhibition reflects also on how the green wave is influencing interior styles in the form of living plants, botanical expressions and sustainable qualities.

I particularly enjoyed the dark theme of the resulted spaces, the bathroom had shutters that allowed the light to softly land on the walls while the bedroom had dark corners that allowed for mysterious light to sneak in. Soft textiles, flowers, botanicals, metal and paint were juxtaposed in a way that created intriguing shapes and very inspiring forms.

You can see all the official photos at Oslo Design Fair, here today I am sharing my own interpratation and what caught mine and my cameras attention.